Wednesday, February 4, 2009

3 test questions

-A set of characteristics that are unique to a brand, the perception that a given brand name is different or better is called...

Brand loyalty
Brand equity*
Co-branding

-The corporate name that reveals what a company name does is an...

Overt name*
Implied name
Conceptual name

-SMART represent...
Specific, measurable, active, relevant, time
Standard, mixture, achievable, task
Specific, measurable, achievable, relevant, time*

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