Assignment #3

As I scanned my bedroom looking for a recent item of interest that I purchased. I landed on my Christmas gift that I had just gotten for my self; A very white and stylish pair of Michael Jordan basketball shoes. The brand, obviously, is Jordan apparel. Five things that come into mind immediately when thinking about this particular brand would be basketball, Nike, greatness, Chicago and prestige. Michale Jordan, himself, shaped my perception of this brand quite simply being that he was basically my idol growing up as a basketball fan in the Chicago-land area. The top ten things others are saying about Jordan on brandtags.net were, in order, Jordan, Nike, basketball, Michael Jordan, air, Air Jordan, N.B.A., jump, M.J., sport. My perception is pretty much in line with what others have said probably being because Jordan has been around and has such a strict lable on it.