RAW Exhibits

The first exhibit I saw had a group running about campus with RAW t-shirts on handing out fliers in an aggressive manner. This was effective because the best way to get the word out about what you are trying to get across is to physically act upon it, and handing out fliers is definatley a way to go about to something of that sort.

The second exhibit I saw consisted of a group setting up a simulated beer pong game with a beer bong and acting loud and obnoxious in front of Lawson hall, which always has a lot of students by it. This was effective, and my personal favorite, because it caught the attention of a lot of students and was also enjoyable to watch.

3 test questions

-A set of characteristics that are unique to a brand, the perception that a given brand name is different or better is called...

Brand loyalty
Brand equity*
Co-branding

-The corporate name that reveals what a company name does is an...

Overt name*
Implied name
Conceptual name

-SMART represent...
Specific, measurable, active, relevant, time
Standard, mixture, achievable, task
Specific, measurable, achievable, relevant, time*