Assignment #3

As I scanned my bedroom looking for a recent item of interest that I purchased. I landed on my Christmas gift that I had just gotten for my self; A very white and stylish pair of Michael Jordan basketball shoes. The brand, obviously, is Jordan apparel. Five things that come into mind immediately when thinking about this particular brand would be basketball, Nike, greatness, Chicago and prestige. Michale Jordan, himself, shaped my perception of this brand quite simply being that he was basically my idol growing up as a basketball fan in the Chicago-land area. The top ten things others are saying about Jordan on brandtags.net were, in order, Jordan, Nike, basketball, Michael Jordan, air, Air Jordan, N.B.A., jump, M.J., sport. My perception is pretty much in line with what others have said probably being because Jordan has been around and has such a strict lable on it.

JRNL 301-HW assignment #2

What makes this my favorite ad and catches my attention the most is the fact that it is, to me, extremely hilarious. There is a little vulgarity and a few edgy references in it too which lours me in a little more as well. As funny and likable as this ad is it definitely does not make me want to go into business with them. The main reason probably being that I think it may be fake and that they did not present themselves to being very professional. In a way this is an effective ad and in a way it isn't. It's a very friendly and humorous ad but at the same time seemed some what juvenile and not very reliable.

Goals for the semester

I guess my main goal for this semester involving JRNL 301 would be to gain sufficient knowledge and understanding of the basics concerning advertising in the work place today. Also to understand the differences between the different types of advertising. Most importantly though I want to have a fun in the class.