Wow, what a very interesting video/documentay on today's world of advertising and marketing here in America. Many aspects that stood out for me were the absolut hunk, the language studying of advertising and the gueirlla marketing of adidas. I thought it was very interesting how advertisers are doing so much more today, even inventing such as a drink on a popualr television show. Not only was that clever and smart, it was also a great, almost sort of groundbreaking tactic. I'm sure it has occured in the past a few times but this is the first time I've had it really shown to me in detail. They discussed how women are kind of pushed aside in advertising alot and by doing something like this on the most popular women's television show was just genuis to me. As an aspising advertiser, I definatley had some instant ideas begin to swirl around in my mind.
Just like anything else in this world, advertising is evolving too. The saturn idea of having like a family convention sort of thing was also a great idea. Making your product more about the people purchasing it then about themselves and the product itself ensure a more personal level with your consumer. This kind of thing is completley necessary for advertisers to do now because of the "clutter" and constant adervertising from thousands of different products and brands everywhere. Sometimes advertisers can go a little to far, but for the most part I feeling the new, up and coming techniques are very effective and interesting and I will definatley have my eyes out and be more alert for new ones to pop up in the near future.
Thursday, March 19, 2009
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